Atlanta Falcons owner Arthur Blank talks about proposed new stadium.

ATLANTA- The new stadium package that is being put together by the Falcons head brass is getting a mere percentage of the attention that the Minnesota Vikings deal got.

The strategy most likely is most likely in play by the team. By keeping it a local issue instead of national issue, the closed door back-and-forth can remain just that.

A recent article in the Atlanta Journal Constitution, catches team owner Arthur Blank in an awkward statement that can perceived the wrong way.

Their current digs the Georgia Dome is located deep in the heart of an urban area.  There has been some static from the fan base that if the team is to move that perhaps it should move further North to accommodate the team’s suburban fan base.

Make no mistake about it, for those that have ever attended a Falcons game, the tailgating experience can often be more rap show that sporting event.

Still, the team has to be very careful about how they address this area of concern.  The proposed new facility will remain downtown, yet it seems like the team’s answer to this area of concern is to potentially economically skew the percentages.

“The important thing … is that we want to make sure that inside the stadium reflects the same distribution of population that we have on the outside of the stadium,” Blank said. “We want to make sure we represent all of Atlanta, not just a certain level of Atlanta. That’s going to take a tricky design, a thoughtful design, but we are committed to doing that.”

That was the statement that was mentioned earlier as can be taken the wrong way.

When Blank bought the team, one of his first goals was to fill the cavernous bucket by lowering ticket prices.

Then came the Mike Vick Experience and the team’s demographic make-up swung to a certain end of the pendulum.

I understand what Blank is trying to say.  He’s trying to get a deal done and he wants everyone on board with it.

By and large to sell that package he will have to convince the city that he can draw fans from other counties to his new open-air extravaganza.

But they cannot out price the fans that have provided numerous sellouts over the years either.

The issue of personal seat licenses (PSLs) have meet with sticky resistance in other markets and it looks like they could be headed to Atlanta.

How much the right to buy a ticket will cost is another matter and the team is tip-toeing greatly around providing hard numbers.

If the Falcons can pull this off, they will write a blueprint for other clubs that have similar issues and they need to handle them with dignity and class.