Sales of Powerade are about to go waaaay down in Boston. The company seems to have decided to put up a billboard celebrating LeBron James’ first title win almost three miles from the TD Garden.
This is also less than two weeks removed from future Hall-of-Famer Ray Allen jumping ship from Boston to Miami.
According to the Metro, the ad reads “Congrats LeBron. A championship has a nice ring to it,” with a picture of a grinning James to the right.
To say the very least, Celtics fans have very raw emotions right now and this image of a snickering James makes passing motorists feel as if they are being taunted.