Tim Tebow Gets Reebok In Trouble With Nike.
In an attempt to squeeze every last penny out of their deal with the NFL and to take advantage of Tebowmania, Reebok decided to print up Tim Tebow Jets jersey in order to give one last boost to their bottom line before Nike takes over the licensing contract next week.
Not surprisingly, Nike was none too please about this and has sued Reebok according to Darren Rovell of CNBC.
The sports business reporters says that the Beaverton-Ore., based sportswear company is suing on the grounds that NFLPA license to place player names on jerseys expired last week, even though they won’t release its NFL swag until next week. It’s curious that Nike hasn’t blamed the NFL for enabling Reebok since the league has been selling both Tebow and Peyton Manning’s new Denver Broncos jersey on its website.
“We have filed a complaint relating to unauthorized use of Tim Tebow’s name on New York Jets related apparel,” Nike said in a statement. “Nike is authorized and licensed to use Tim Tebow’s name on products. We have no further comment at this stage.”
Stay tuned for more as this saga unfolds.